How Top Advertisers Are Spending Smarter
Ten key points you need to know from Ad Age's 200 Leading National Advertisers report.
View ArticleWhat's Next for MDC and Its Departing Founder as Investigation Continues
Where an MDC sale would have once qualified Mr. Nadal for a payout, it would now accelerate the schedule on which he pays MDC millions.
View ArticleAd Agency Employment Reaches Highest Level Since 2001
U.S. ad agency employment nears 200,000, sign of strength for agencies in digital era.
View ArticleWhat You Need to Know About the Global Ad Market
Worldwide ad spending is growing, powered by digital. Total media and marketing-services spending in 2016 will approach $1 trillion.
View ArticleSuper Bowl, Supersized: $4.5 Billion in Ad Spending Over 50 Years
Ad Age analyzes ad spending from 1967 through 2016.
View ArticleEffects of FX: How a Strong Dollar Sliced Global Revenue
How the strong dollar depressed 2015 global revenue (in dollars) for agency companies, agency networks and agencies.
View ArticleWPP Spent $1B on Facebook Last Year, and Nine Other Agency Facts You Need to...
Ten facts from Ad Age's Agency Report 2016 that you should know about the agency business. Digital accounts for 41% of U.S. agency revenue.
View ArticleWhat's Up at Agencies? Revenue, Jobs, Stocks -- and Digital
State of the agency market from Ad Age's Agency Report 2016. Digital accounts for 41% of agency revenue. U.S. agency revenue is up 6.5%.
View ArticleCampaign Scorecard: Here's Our State-by-State Map of TV, Radio Ad Spending So...
And more insights from our 14th Ad Age 2016 Presidential Campaign Ad Scorecard
View ArticleAdvertising Is High on Drugs (and Other Marketer Facts)
A quick read on Ad Age's 200 Leading National Advertisers report. Fastest-growing categories, digital trends and key facts on ad spending.
View ArticleHow Nation's Top 200 Marketers Are Honing Digital Strategies
Digital's share of spending is growing for 200 Leading National Advertisers, but traditional media still perform best for some marketers.
View ArticleWhat You Need to Know About Social Media in Nine Easy Charts
Ad Age presents stats on social media including ad revenue, audience size and age breakdown, and how social is going mobile.
View ArticleWhat You Need to Know About the World's Largest Advertisers, from Adidas to Yili
The top 100 marketers spent $241 billion worldwide in 2015, according to Ad Age's debut ranking of the World's Largest Advertisers.
View ArticleSuper Bowl, Supersized: $4.9 Billion in Ad Spending Over 51 Years
Ad Age's analysis of Super Bowl ad spending from 1967 through 2017.
View ArticleThe Surge of Consultancies, and Nine Other Agency Facts You Need to Know
10 facts from Ad Age's Agency Report 2017 that you should know about the agency business. Digital accounts for nearly 47% of U.S. agency revenue, but growth is moderating.
View ArticleHeavy Hitters: The Biggest World Series Advertisers in the Last Five Years
Last fall's matchup between the Chicago Cubs and Cleveland Indians scored a record $460 million in TV ad spending.
View ArticleWorld's Largest Advertisers: Spending is Growing (and Surging in China)
The top 100 advertisers spent $267 billion globally in 2016. China's Alibaba and Tencent had the biggest spending increases.
View ArticleBig Game Punting: Super Bowl Scores $5.4 Billion in Ad Spending Over 52 Years
Ad Age analyzes Super Bowl ad spending from 1967 through 2018. Commercial time in last year's game cost an estimated $168,333 per second.
View ArticleMartin Sorrell exits WPP in wake of internal probe into misconduct allegations
The holding company says an allegation "did not involve amounts that are material," but the 73-year-old has stepped aside nonetheless.
View ArticleHow WPP went from shopping cart maker to world's largest advertising holding...
This is the house that Martin Sorrell started to build in 1985. What will happen to it now?
View ArticleRise and fall of an agency empire builder. (Not that one.)
Before Sorrell: How Marion Harper built the first major agency holding company.
View ArticleState of the agency world: Digital rules, growth slows, consultancies surge
Digital is now more than half of agency revenue, ad agencies are firing and consultancies are hiring.
View ArticleWhat's behind -- or isn't behind -- MDC's stock tumble
MDC is forecasting slower 2018 organic growth. New accounting rules depressed first-quarter revenue but did not affect organic growth.
View ArticleAmazon is the No. 4 advertiser (and nine more takeaways from Leading National...
From Ad Age's Leading National Advertisers 2018 report: biggest spenders, a surge in marketing at internet-based firms, cutbacks in auto.
View ArticleSo you own a small agency: Here's what to know about selling -- and buying
At Ad Age's Small Agency Conference, agency executives offered pointers on selling and buying back ad agencies.
View ArticleClow pushes small agencies to spark creative revolution
At Ad Age's Small Agency Conference, a humble Lee Clow credited Bill Bernbach, Jay Chiat and Steve Jobs for inspiration.
View ArticleFive new-business ideas that could make your small agency less small
At Ad Age's Small Agency Conference, marketers, a search consultant and an agency discussed how to get on the radar with big brands.
View ArticleHelp wanted: Ad agencies are adding jobs
Ad agency employment in July reached its highest level since the 2000 dot-com bubble.
View ArticleThe 'Goodfronts' attempt an upfront for progressive causes
The Worldz Goodfronts claims it will offer a way for social-good organizations to connect with potential supporters.
View ArticleSamsung overtakes P&G as world's largest advertiser
The top 100 advertisers spent $279 billion globally in 2017. Chinese marketers had the biggest spending increases.
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